Having a dusty ute has become a bit like a badge of honour around Qld. And every dusty ute tells it’s own story.

It says I’m on the land. It says we’re in drought. It says we’re bloody busy, so washing the ute isn’t on our priority list. It says we’re not wasting water. It says we are country. Rock up to a country town in a clean car and it’s almost a dead giveaway you’re probably a townie, or a politician.

Last time I was at Brisbane airport, I saw how we stand out like beacons in our dusty dirty utes in the airport carpark and how the dust tells the story of where we are from – Utes covered in red dust from out west, blacksoil dust from the Darling Downs, sandy coloured dust from traprock country. Watch dusty ute drivers in the big smoke give each other a silent nod of recognition and a wave as they pass each other in the city traffic.

Well TODAY is a game changer. The ute isn’t so dusty any more and tells a different story.

Today she’s a MUDDY ute.

Let’s hope soon everyone everywhere gets to drive a ute like my one. Life is good.